A Google search is not market research. However, this is not to say that search engines such as Google, Yahoo, BING, and Ask are not valuable. They can be a source of quick and easy secondary research. Google Trends can also be a valuable tool to see who and how many are searching about specific … [Read more...] about Is a Google Search Market Research?
Marketing Research
Marketing Research: What is Primary Source Research?
Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and not hearsay. You get it, learn it, collect it, record it, code it, and apply it. Primary is gold. It’s … [Read more...] about Marketing Research: What is Primary Source Research?
Is a Google Search All the Marketing Research You Need?
Doing a Google search is NOT marketing research! A Google search can often be a good starting point, but it's limited with regard to the depth of information you may need to make good decisions. Google can sometimes find valuable secondary sources, but beware. If all you do is Google and expect … [Read more...] about Is a Google Search All the Marketing Research You Need?
