What good is a #1 Google page rank if your content is weak and fails to serve the needs of your reader? Content is king. Relevant, fresh, current, and thoughtful content. There is no substitute. No matter what those SEO emails/companies may tell you about "letting us rocket you to the top of … [Read more...] about Quality Web site Content Beats Page Rank Any Day
General Marketing
Marketing Research: What is Primary Source Research?
Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and not hearsay. You get it, learn it, collect it, record it, code it, and apply it. Primary is gold. It’s … [Read more...] about Marketing Research: What is Primary Source Research?
Micro Blog Magic: Keep Your Tweets Focused
Never underestimate Twitter. With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging. Tweets may be short but they are also sweet. I love Twitter because if forces you to condense your thoughts. If you do Twitter right, less truly becomes more. … [Read more...] about Micro Blog Magic: Keep Your Tweets Focused
Looking for a Search Needle in a Google Haystack.
Search Marketing Web sites often miss a critical customer magnet: keywords and phrases. When a potential customer searches in Google, there are five to ten words or phrases that connects their search to your site. A search engine acts as a middle man between customers who want something and … [Read more...] about Looking for a Search Needle in a Google Haystack.
Logo Design Marketing Tips
John McWade understands logo design. John puts it this way: "Good design meets three criteria: beauty, simplicity, and clarity." It can't be said better. Logos are not easy. In fact, it's rare for a group a people to all like one logo. One rarely finds consensus on logo choice, thus you have to … [Read more...] about Logo Design Marketing Tips
