Jess Bachman does infographics. He turns data into design. He takes complicated tools and makes them simple and understandable through infographics. The postulate becomes poster. The point becomes the infographics picture. His poster, called Death and Taxes, takes the U.S. government budget and … [Read more...] about Infographics Paints One Thousand Marketing Words
Marketing
How To Become An Expert
I'm doing my best to become a marketing expert. There is so much to learn and often so little time, however there is hope, no matter what your field. I continue to read. I speak. I write. I speak more. I write more. I read more. I listen. I practice. Question: are experts born or made? … [Read more...] about How To Become An Expert
Michael Novak Speaks: “Corporate Greed” Is Not The Problem
From a marketing and communications perspective, terms and what they mean are important. From the Occupy Wall Street protestors we are hearing about "corporate greed," whatever that means. Michael Novak sums up the issue well. Below is a section from his book, Business As A Calling: Work And The … [Read more...] about Michael Novak Speaks: “Corporate Greed” Is Not The Problem
How To Evaluate Creative Copy And Content
The following article on the Early to Rise website offers thirty fantastic tips for evaluating and writing solid, creative, and revenue-generating copy. It speaks for itself: http://bit.ly/oDjwcJ By Stuart Atkins … [Read more...] about How To Evaluate Creative Copy And Content
All Great Ideas Have Six Traits
Some ideas live and some ideas die. Why? Chip and Dan Heath in their book, Made to Stick: Why some Ideas Survive and Other Die, identified six traits of an idea that sticks, or catches on with an audience or customer segment.* They used the acronym "SUCCES" to cover the concepts: 1) Simple: … [Read more...] about All Great Ideas Have Six Traits
