I love YouTube. It's a powerful spoke in the social media wheel. However, just creating a channel and posting a few videos is not enough. You have to cut through the clutter and large number of other videos. In short, it's easier said than done to get viewed. Rubber Republic published some … [Read more...] about What’s A Popular YouTube Video?
Marketing
Advertising: Less Message Is More Ad
Advertising Made Simple This ad is a great example of the "less is more" worldview in advertising. It plays off both the metaphor of off-roading, plus the off road, on track metaphor of public train transportation. It's one of the best billboard ads I've seen. There is wisdom and brilliance in … [Read more...] about Advertising: Less Message Is More Ad
“Marketing” the Royal Wedding
Royal Wedding Marketing Many of us watched the Royal Wedding today. I have to admit I was impressed by both the simplicity and depth of the event. In a sense, it had its own viral marketing attraction. It grew as the event came closer to reality. In a world where we have seen so much tragedy, … [Read more...] about “Marketing” the Royal Wedding
Philip Kotler on the Mantra of Marketing
It's obvious I'm a Philip Kotler fan. I don't agree with everything he thinks about marketing, but he has had a huge impact on my thinking. His classic textbook on marketing management was the first "real" marketing textbook I read. I still use that old textbook and even quoted from it when I … [Read more...] about Philip Kotler on the Mantra of Marketing
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
