Dr. Phillip Kotler's writings on marketing are the gold standard for MBAs . His textbook is the "marketing bible," now in its 15th edition. When I read his marketing text in graduate school, it changed my marketing worldview. Below are his first 5 deadly sins of marketing: "The company is not … [Read more...] about Phillip Kotler: Five of The Ten Deadly Sins of Marketing
Marketing
Mouse Marketing With Surprise and Humor
Don't let your initial reaction to the opening video frame picture fool you. The best marketing often includes surprises. Take the risk and watch. A good ad combines surprise, creativity, simplicity, and sometimes humor. http://www.youtube.com/watch?v=YqlQS5CCmwI Were you surprised? Your … [Read more...] about Mouse Marketing With Surprise and Humor
How Reviews Can Help Your Marketing and Skill Set
Seth Godin wrote a fantastic post today. See the link below for his blog post on transparency: http://tinyurl.com/68mcu4x He talks about transparency and how scary and powerful it is. Let's face the facts and the feedback about how our clients, potential customers, and readers view us. … [Read more...] about How Reviews Can Help Your Marketing and Skill Set
Dr. Philip Kotler Defines Marketing
Dr. Philip Kotler Knows Marketing My book on Internet Marketing is available worldwide Dr. Philip Kotler, one of the world’s leading authorities on marketing, and the S.C. Johnson Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, includes … [Read more...] about Dr. Philip Kotler Defines Marketing
The Social Media Revolution
Social media is changing how marketing does brands, strategy, and advertising. Social media used to have lots of free organic reach, however no more. To get reach you have to pay to play, unfortunately. This video on social media speaks for … [Read more...] about The Social Media Revolution
