Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
Marketing
Marketing Tip: How To Pick A Product Name
Pick a Good Product Name Choosing a name for a product is easier said than done. Ultimately, it's a subjective call, but there are a few things you can do to make the name selection run smoother. Concepting is a creative process and takes time. Sometimes you need a name fast. In that case, … [Read more...] about Marketing Tip: How To Pick A Product Name
The Break Up of Advertising and the Consumer
Advertising and the Consumer We love how the Break Up shows the shift in power from the advertiser to the consumer. The video does it in such a witty and clever way that everyone can relate to. It may have taken awhile but the consumer has now realized that they have the upper hand and that we, … [Read more...] about The Break Up of Advertising and the Consumer
If You Missed My Marketing Stimulus Webinar with Intuit…
See the link below. I cover how 15 key marketing principles can help your business navigate both good and bad economic times. I hope you find it informative and helpful for your small, medium, or large business marketing needs: http://intuit.connectpro.acrobat.com/p67216610/ Comments are … [Read more...] about If You Missed My Marketing Stimulus Webinar with Intuit…
Internet Marketing: Know Your Keywords and Phrases
Simply put: your customers may not find you if you don’t include the right keywords in your Website. As Jakob Nielson, the noted web usability expert says: “If visitors can't use your site, they will leave and never become customers.” One of my neighbors owns a small residential and commercial … [Read more...] about Internet Marketing: Know Your Keywords and Phrases
