The shift has already happened. Economies have now shifted from industrial to technology to information. Have you modified your marketing strategies to accommodate the knowledge explosion? What you know is far more important that what you make. The knowledge worker manages more information than … [Read more...] about Marketing & The Knowledge Explosion: Are You Prepared?
Marketing
How Social Media is Changing the Marketing Landscape
This video speaks for itself. Sit down. View--then think and act: http://www.youtube.com/watch?v=ZQzsQkMFgHE Your thoughts? By Stuart Atkins … [Read more...] about How Social Media is Changing the Marketing Landscape
Marketing is a Verb
Do Verb Marketing Every day I try to generate at least one marketing activity. Some days it may be something small such as a phone call to a potential client or a content update to my Web site. Other days may be dedicated to verb marketing activities such as writing a press release, article, or a … [Read more...] about Marketing is a Verb
Slick Marketing: Lessons & Thoughts on the BP Oil Spill
Accidents happen. We live in a contingent universe so anything is possible. The president of the United States is not omnipotent. The CEO of BP is not omnipotent. People are human and humans have limitations. Corporations have limitations. Governments have limitations. Given the … [Read more...] about Slick Marketing: Lessons & Thoughts on the BP Oil Spill
Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
Out of their saddles into the dirt--and thereby hangs a tale. William Shakespeare I must say that some may be offended by what I write below. If so, I am sorry. It is never my intent to offend, but I could see where some could take what I write about this topic in the wrong way. My intent is … [Read more...] about Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
