Marketing defined. What is it? You hear the term used in a wide range of conversations: business, personal, and casual. All too often we lump the concept of marketing into advertising, sales, and other attributes or functions of marketing that are not, in themselves, marketing. How do you define … [Read more...] about Marketing Defined: We Know the Term But Do We Understand its Meaning?
Marketing
Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
From the perspective of a small business owner and marketing consultant, I have thoughts and questions surrounding S.B. 1070, Arizona’s new immigration law. Who gets hurt more from the boycotts: Arizona or its small businesses and their employees? From a public relations and marketing … [Read more...] about Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
What Does Google and Napoleon have in Common with Small Business Marketing?
A fascinating article by Robert Greene about how military strategy fits with Google's business model and culture, as it applies to Napoleonic military strategy. I love the application of military strategy to business. It's an innovative way to examine marketing and business strategy. In short, … [Read more...] about What Does Google and Napoleon have in Common with Small Business Marketing?
Marketing Through Economic Madness
Plato’s Republic and the Philosopher Kings had a tough week. The Greek economy is on the brink of collapse and economic flu symptoms are spreading to Spain, Portugal, Ireland, the UK, and who knows where else. Some of these economic seeds are now sprouting in the U.S. And, some are saying a mere … [Read more...] about Marketing Through Economic Madness
Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
Constant Contact recognizes Atkins Marketing Solutions for commitment to best practices in email marketing Orange, CA — Atkins Marketing Solutions, today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and … [Read more...] about Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
