I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
Marketing
Small Business Mobile Marketing: Market Applications and Directions
Mobile Marketing Rocks Mobile marketing is an emerging force for small business marketers. However, of the many mobile options, which is the best starting point for small businesses: E-mail based mobile marketing, SMS text messaging, web browsing, or the host of new applications hitting the smart … [Read more...] about Small Business Mobile Marketing: Market Applications and Directions
Ten E-mail Marketing Questions for Your Small Business
E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business
Social Media: Short-term fad or Long-term Fact?
Social media—is it a fad that’s fleeting or a fact that’s here to stay? I can see why some doubt its value. With Twitter, for example, how can sending a micro text message limited to 140 characters extend your brand? And why would anyone want to know what I am doing every minute of every day? I … [Read more...] about Social Media: Short-term fad or Long-term Fact?
Compelling Small Business Facts
Some Small Business Facts for Fun If you currently own a small business or are thinking about starting one, you are not alone. One of the strongest economic growth trends is found in the creation and maintenance of the modern, digital-age small business. Of all U.S. jobs created in the last … [Read more...] about Compelling Small Business Facts
