Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
Marketing
Tom Peters on Writing
What's the best way to become a better writer? Simple. Write. Tom Peters offers some practical tips on the skill of writing. It's a neglected and watered-down skill these days. In the digital age, we sometimes allow our tweets, posts, and e-mails to become "off the cuff" and mundane; … [Read more...] about Tom Peters on Writing
No Smartphone, No Marketing…
Some talk of paradigm shifts. The smartphone goes beyond the paradigm. It combines years of change, technology, and innovation into a tool that is second to none. You must have one to do marketing these days. No smartphone, no marketing. Bottom line. Period. Mobile marketing is marketing and … [Read more...] about No Smartphone, No Marketing…
The Mark Of Good Content
Your signature is the mark of quality, relevant, and in-depth content. Write your own content. Paint on your own canvass. Don't use a "ghost writer." I know it's tempting, but no one knows your area of expertise and passion like you. Paying someone to generate more content under your … [Read more...] about The Mark Of Good Content
Marketing Strategy: Wealth Over Debt
The following interview with David Stockman is sobering. It applies to marketing strategy. Stockman was a congressman and the former Director of the Office of Management and Budget. Read it. Think about it. Plan accordingly. The strength of your small business profits depends on how you act … [Read more...] about Marketing Strategy: Wealth Over Debt
