We often hear of the "elevator speech." You know, the pitch that summarizes what your business is and does in one minute. It's the short story of the small business novel. You could call it the script that tells your target customer why they should buy your product or service. In short, your … [Read more...] about The 15 Second Elevator Speech
Marketing
Analytics: Do You Really Know Your Customer?
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
Tom Peters and Only One Asset: Time
For both marketing and life, I have always said that time is the greatest product differentiator. You spend time on what's important. "Time does not lie," says Tom Peters. He's right. That's why the last chapter in my book is entitled, "Turning Minutes Into Money: Time As A Product … [Read more...] about Tom Peters and Only One Asset: Time
iPhone 4s Review & Observations
I love my iPhone. This device is a mobile marketing productivity tool. After being a Blackberry guy for many years I made the iPhone move in December 2011. It was the right decision. I doubt I will change my PC platform preference from the Windows/Intel machines like Dell, but for the smartphone … [Read more...] about iPhone 4s Review & Observations
Dr. Phillip Kotler and Customer Ideas
Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to satisfy customer needs, you have to listen to their ideas. I often say the your customer is the best product manager. But you have to listen to … [Read more...] about Dr. Phillip Kotler and Customer Ideas
