Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
Marketing
Seth Godin Writes About “How To Make Money Online.”
Seth Godin is good. Very good. I read almost all of his blog posts. And, like all writers of his level and wisdom, most posts are great and some are mega fantastic. The May 5, 2012 topic was one such post. I loved it, Tweeted it, forwarded it to Facebook, and quoted a portion below. Many of … [Read more...] about Seth Godin Writes About “How To Make Money Online.”
Online Education: Harvard and MIT Join Forces
I'm an adjunct marketing Professor at the largest school of business in California, Cal State Fullerton's Mihaylo College of Business and Economics. I'm also a small business marketing consultant. In sum, I bring my marketing and consulting experience to the classroom and the classroom to my … [Read more...] about Online Education: Harvard and MIT Join Forces
How Stories Revolutionize Your Speaking & Marketing
Patricia Fripp knows her art. Her art is speaking. She also know the science behind her art, thus the reason why she is one of the best speakers, and speaking trainers around. Simply put, if you want to learn how to speak, please attempt to absorb everything you can from Fripp (her website is … [Read more...] about How Stories Revolutionize Your Speaking & Marketing
Living With The Product Life Cycle
It's simple and basic. It sometimes helps to remember the four stages relative to your given product or service. The PLC, or Product Life Cycle, has been around for years. It's not carved in stone, but it may help you predict what to do when your product lives in a given stage. From a marketing … [Read more...] about Living With The Product Life Cycle
