This kid gets it. He made his own simple arcade: Caine's Arcade. He's nine years old. Some entrepreneurs go all their lives without turning cardboard into cash. Caine's arcade blended the heart of a child, imagination, fun, cardboard, calculators, and simplicity into marketing and event magic. … [Read more...] about Caine’s Arcade & Duck Tape Marketing
Marketing
The Benefits Of A Blog
There are numerous benefits of a blog, as noted below. I don't mean a stand-alone blog, but one that's integrated into your website. Integration maximizes the content and SEO benefits to an existing website through it's fresh and dynamic content, so post at least once per week and hopefully … [Read more...] about The Benefits Of A Blog
The Dangers Of Too Much Government Debt
Too much government debt means too much spending. The dangers of too much government debt are becoming more ominous. Or, better said, state and federal governments can't continue to spend money they don't have, expecting the tax payers to make up the difference. In your own personal budget, you … [Read more...] about The Dangers Of Too Much Government Debt
Tom Peters And “The Brand Called You”
Tom Peters On Your Personal Brand Thanks, Tom Peters. I first read Tom Peter's classic article, "The Brand Called You," in 1998. I never forgot it. It changed the way I thought, and think, about the brand called, "Me Inc.," as Tom Peters calls it. It has been a number of years since I had read … [Read more...] about Tom Peters And “The Brand Called You”
Act of Valor: Movie Marketing Metaphor
I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
