My birthday comes around every year. Another year gone by. Fast. Every year creates a marketing reason why my business exists. I started my own small business marketing consulting company in 2008. I was afraid. I was excited. At first it was tough and I inched along but I kept moving … [Read more...] about Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
Marketing
What Makes Good Marketing Writing: Eliminate Verbal Furniture
What is good marketing writing? "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his … [Read more...] about What Makes Good Marketing Writing: Eliminate Verbal Furniture
25 Segmentation Variables for Consumer Markets: Phillip Kotler
According to Dr. Phillip Kotler, segmentation is the key to good marketing. If you don't segment, you waste time, money, and sales. This waste may apply to both on the marketer and customer end of things. It's slicing the pieces of the segment pie. People who buy your products often have … [Read more...] about 25 Segmentation Variables for Consumer Markets: Phillip Kotler
Lifestyle Media Is Not A Fad
I love what Seth Godin has to say about social media in this blog post. Social media is not a fad, it's people connecting over "dinner table digits." His post speaks for itself, so take a read: Seth Godin on Lifestyle Media Your thoughts? … [Read more...] about Lifestyle Media Is Not A Fad
The Small Business Side Effects of Unethical Behavior
At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or organizations live and stand by. Avoid unethical behaviors. Your small business can be ethical by doing what society defines as what is just and … [Read more...] about The Small Business Side Effects of Unethical Behavior
