“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.” - Gary Stem, Small Business Review $1 - What is a credit score? Credit scores help a bank determine the probability that you will pay … [Read more...] about Small Businesses Credit Scores: Does It Matter?
Marketing
Ready, Set, Retail: A Starbucks Success Story
For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
The History and Impact of Black Friday
In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.” Since the 20th century, Black Friday has turned into the biggest shopping event of the year, with die-hard shoppers waiting days in advance outside of their favorite stores. It … [Read more...] about The History and Impact of Black Friday
Creative Advertising: A Simple Billboard Ad
I love this billboard ad. Simple. Creative. It sparks my imagination and causes a pause in my thinking. It blends a well-know brand with a well-know metaphor: the sun dial. The concept of time past with time present plus fast food. Do you get the Ad? Take a look. What is it? It … [Read more...] about Creative Advertising: A Simple Billboard Ad
How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
