Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
metaphor
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Metaphor Marketing Can Help Your Small Business
Metaphor rocks. Metaphor tells your story. It turns imagination into image; picture into purpose; complex into simple; and memories into meaning. Below is the famous painting, "American Progress," by John Gast. In one simple 1872 painting, Gast tells the story of America's move West. It's the … [Read more...] about Metaphor Marketing Can Help Your Small Business
Starbucks: The Metaphor of Brand Meaning
Few "brands" define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering a "cup a Joe." From a morning walk-in to the Starbucks drive-through, all the way to the morning cup of coffee in … [Read more...] about Starbucks: The Metaphor of Brand Meaning
