I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
Mobile Marketing
iPhone 4s Review: From Blackberry to Appleberry
I bought my first iPhone in December of 2011. It's been two months since my new friend entered my life and I can summarize the experience in two words: I'm impressed! Yes, it was worth every penny. So what do I like? The following is my Apple iphone "Like List": The touch screen is great. … [Read more...] about iPhone 4s Review: From Blackberry to Appleberry
Mobile Marketing Trends: An Ap A Day Keeps Low Sales Away
I did it. My tried and true Blackberry is gone and buried. The Apple iPhone 4s is now my mobile tool for all things Internet, social, and E-mail. And yes, Droid is a good phone, too. No matter the p smartphone you own, mobile marketing must be a part of your marketing arsenal. Until I bought … [Read more...] about Mobile Marketing Trends: An Ap A Day Keeps Low Sales Away
Small Business Mobile Marketing: Market Applications and Directions
Mobile Marketing Rocks Mobile marketing is an emerging force for small business marketers. However, of the many mobile options, which is the best starting point for small businesses: E-mail based mobile marketing, SMS text messaging, web browsing, or the host of new applications hitting the smart … [Read more...] about Small Business Mobile Marketing: Market Applications and Directions
