I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
Navy Seals
The Navy Seal Brand: Thoughtful, Disciplined, and Proportional
You are a brand. It's the Brand Called You, as Tom Peters wrote in his famous article. Are you motivated? Really motivated? Navy Seal brand motivated? After watching this video and visiting Eric Greiten's website, I asked myself, "How much time and worry do I indeed waste on the trivial matters … [Read more...] about The Navy Seal Brand: Thoughtful, Disciplined, and Proportional
