The Product Is The Foundation Of Toilet Seat Marketing Believe it or not, toilet seat marketing is important to marketing. I did not want to put a lid on this topic, but I did want to flush out some important points about commodity versus premium products and their management. "The Product And … [Read more...] about The Product And The Toilet Seat
Phillip Kotler
Dr. Phillip Kotler and Customer Ideas
Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to satisfy customer needs, you have to listen to their ideas. I often say the your customer is the best product manager. But you have to listen to … [Read more...] about Dr. Phillip Kotler and Customer Ideas
Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
What Makes A Good Marketing Plan? In Dr. Phillip Kotler's classic textbook, Marketing Management, he asks four questions for evaluating a good marketing plan. Often, a marketing plan is either ignored or quickly created without the proper food for marketing thought. A marketing plan is like the … [Read more...] about Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
Philip Kotler on the Mantra of Marketing
It's obvious I'm a Philip Kotler fan. I don't agree with everything he thinks about marketing, but he has had a huge impact on my thinking. His classic textbook on marketing management was the first "real" marketing textbook I read. I still use that old textbook and even quoted from it when I … [Read more...] about Philip Kotler on the Mantra of Marketing
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
