It's simple and basic. It sometimes helps to remember the four stages relative to your given product or service. The PLC, or Product Life Cycle, has been around for years. It's not carved in stone, but it may help you predict what to do when your product lives in a given stage. From a marketing … [Read more...] about Living With The Product Life Cycle
product life cycle
The Marketing Mix: Questions and Action Items
Stop. Ask yourself some questions. Do any of the following questions apply to your small business and its marketing mix? 1. Do you need to modify your mix? 2. Is your product best sold directly or through distribution? 3. Brainstorm on all the promotion events that are a fit for your … [Read more...] about The Marketing Mix: Questions and Action Items
Products Are Like Kids
Kids Are Like Products I have three kids. They are each different and unique, yet they all go through consistent stages in their lives. For example, the needs of my infant son were as different as day and night from those of my daughter. He was hungry all the time! And when he would try to get my … [Read more...] about Products Are Like Kids
