Seth Godin posted this quote today from Martin Luther King, Jr. I love it. It applies to both life and marketing. How, as a person and a business, you use your time determines your destiny. Often, companies forget that the greatest differentiator of a product or service is time usage. Don't let … [Read more...] about “The Fierce Urgency of Now”: Time As A Marketing Differentiator
product marketing
Marketing Tip: How To Pick A Product Name
Pick a Good Product Name Choosing a name for a product is easier said than done. Ultimately, it's a subjective call, but there are a few things you can do to make the name selection run smoother. Concepting is a creative process and takes time. Sometimes you need a name fast. In that case, … [Read more...] about Marketing Tip: How To Pick A Product Name
Soft Drink Marketing: Move Over Coke and Pepsi
Soft Drink Marketing Made Simple I don't drink soda. It's just too sweet. However, the small business owner in this video may change my mind! He travels his soft drink marketing soda journey from kid to business owner. He loves soda and does good marketing because he connects the story of soda … [Read more...] about Soft Drink Marketing: Move Over Coke and Pepsi
