The Product Is The Foundation Of Toilet Seat Marketing Believe it or not, toilet seat marketing is important to marketing. I did not want to put a lid on this topic, but I did want to flush out some important points about commodity versus premium products and their management. "The Product And … [Read more...] about The Product And The Toilet Seat
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Living With The Product Life Cycle
It's simple and basic. It sometimes helps to remember the four stages relative to your given product or service. The PLC, or Product Life Cycle, has been around for years. It's not carved in stone, but it may help you predict what to do when your product lives in a given stage. From a marketing … [Read more...] about Living With The Product Life Cycle
Are You Confusing Your Product With Your Brand?
Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
The Best Product Manager: Your Customer
The Customer As Product Manager Without a product to market and sell, you have nothing. It is the second most important ingredient to a small business success—next to your customer. Many businesses generate a great product idea and then lock into that concept without first considering the best … [Read more...] about The Best Product Manager: Your Customer
