Strategically promoting and advertising a small business to one’s target market is crucial. These two attributes are part of the promotional mix along with public relations and personal selling. These four features can be used interchangeably or alone. Zov’s Bistro & Bakery successfully executes … [Read more...] about Restaurant Marketing: Cooking Up Promotional Success
Public Relations
How Reviews Can Help Your Marketing and Skill Set
Seth Godin wrote a fantastic post today. See the link below for his blog post on transparency: http://tinyurl.com/68mcu4x He talks about transparency and how scary and powerful it is. Let's face the facts and the feedback about how our clients, potential customers, and readers view us. … [Read more...] about How Reviews Can Help Your Marketing and Skill Set
Slick Marketing: Lessons & Thoughts on the BP Oil Spill
Accidents happen. We live in a contingent universe so anything is possible. The president of the United States is not omnipotent. The CEO of BP is not omnipotent. People are human and humans have limitations. Corporations have limitations. Governments have limitations. Given the … [Read more...] about Slick Marketing: Lessons & Thoughts on the BP Oil Spill
Marketing Defined: We Know the Term But Do We Understand its Meaning?
Marketing defined. What is it? You hear the term used in a wide range of conversations: business, personal, and casual. All too often we lump the concept of marketing into advertising, sales, and other attributes or functions of marketing that are not, in themselves, marketing. How do you define … [Read more...] about Marketing Defined: We Know the Term But Do We Understand its Meaning?
Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
From the perspective of a small business owner and marketing consultant, I have thoughts and questions surrounding S.B. 1070, Arizona’s new immigration law. Who gets hurt more from the boycotts: Arizona or its small businesses and their employees? From a public relations and marketing … [Read more...] about Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
