The following interview with David Stockman is sobering. It applies to marketing strategy. Stockman was a congressman and the former Director of the Office of Management and Budget. Read it. Think about it. Plan accordingly. The strength of your small business profits depends on how you act … [Read more...] about Marketing Strategy: Wealth Over Debt
recession
Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
The economy is not improving. I'm not a "gloom and doom" person. I'm the consummate optimist who sees the glass as half full, not half empty. However, realism comes before optimism. Optimism that ignores the facts is denial. In fact, I would advocate that pure optimism is realism because it … [Read more...] about Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
Marketing Tips During Recession
Recession Marketing Tips Recession appears to be close. As a result, recession marketing is important. Marketing can help in both a good and a struggling economy. The economic news is not getting better. The U.S. economy is treading water. The global economy is sinking. Anyone who says the … [Read more...] about Marketing Tips During Recession
Michael Dell Talks About Small Business Marketing & Recession
Michael Dell has been through a few recessions in his "still young" life. He understands that aggressive marketing must be sustained during, and not after, a recession. For all those thinking of starting, or, for those who currently own a small business, his advice is worth its weight in marketing … [Read more...] about Michael Dell Talks About Small Business Marketing & Recession
The Economy is Not Improving: How Can Marketing Help?
If you look at the chart below, it's clear the job outlook is not positive. The illusion of a "recovery" is fading and long-term reality is setting in for many individuals and companies. As we look at 2015 94 million Americans are out of work and the labor participation rate is the lowest since … [Read more...] about The Economy is Not Improving: How Can Marketing Help?
