For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
Retail
Email and Paid Search Beats Facebook
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
