In the sales orientation to marketing, sales are king. All business activities center on aggressive sales initiatives and campaigns to drive revenue. “Sell, sell, and sell some more” is the mantra. In fact, there is no distinction between selling and marketing because they mean the same thing. … [Read more...] about The Used Car Sales Approach to Marketing
sales
Marketing Defined: We Know the Term But Do We Understand its Meaning?
Marketing defined. What is it? You hear the term used in a wide range of conversations: business, personal, and casual. All too often we lump the concept of marketing into advertising, sales, and other attributes or functions of marketing that are not, in themselves, marketing. How do you define … [Read more...] about Marketing Defined: We Know the Term But Do We Understand its Meaning?
