Most small businesses need advertising vehicles that draw targeted traffic to their website or location. Not just traffic, but targeted traffic. You reach specific customers by geography, demography, and lifestyle. In sum, the shortest click between people and products, yet at a price you … [Read more...] about Reach 100 Million People In 10 Minutes With Google AdWords
search engine marketing
So Which Search Engine Do You Place Your Ads With?
Google first, Yahoo and Microsoft a distant second and third. The chart below answers the question for you--in most cases. Google AdWords works great for my business. However, don't forget the concept of niche markets, which some engines may focus on better than others. Just a … [Read more...] about So Which Search Engine Do You Place Your Ads With?
Looking for a Search Needle in a Google Haystack.
Search Marketing Web sites often miss a critical customer magnet: keywords and phrases. When a potential customer searches in Google, there are five to ten words or phrases that connects their search to your site. A search engine acts as a middle man between customers who want something and … [Read more...] about Looking for a Search Needle in a Google Haystack.
Who Should Design & Build Your Website?
There are several choices available to the small business owner for Web site design, development, and maintenance. If you choose the do-it-yourself approach, be prepared for a significant learning curve. I thought at first I could get some free templates and just build the site myself. Well, it was … [Read more...] about Who Should Design & Build Your Website?
Web site Design: Do you Know Your Keywords and Phrases?
One of my neighbors owns a small residential and commercial painting company. He had a Web site, but no sales conversions were resulting from the site. I took a brief look at the HTML source code on his home page (something anyone can do) and noticed he had no HTML title pages or keywords or key … [Read more...] about Web site Design: Do you Know Your Keywords and Phrases?
