My book is your book. You are my reader. I wrote it for small business owners and employees; not publishers. Ultimately, it's the small business owner who needs marketing help and not an editor who thinks he knows my reader segment. It gave me control of my content destiny. This freedom … [Read more...] about Gutenberg has a Kindle: Changes in Traditional Book Publishing
seth godin
Blogging Is The Best Free Marketing Tool: Tom Peters and Seth Godin
To put it simply: starting a blog was one of the best marketing steps I have ever taken. It forces me to think and create. In short, every time I write I am "micro publishing" my thoughts. I love what both Seth Godin and Tom Peters have to say regarding … [Read more...] about Blogging Is The Best Free Marketing Tool: Tom Peters and Seth Godin
How to Spread Ideas: Marketing at Its Best
An idea is a terrible thing to waste, especially if it's a good idea. Also, ideas can't just sit--they need to spread. This video speaks for itself. It's fascinating, relevant, funny, and thought provoking. Are your ideas getting blocked or ignored? Do you notice purple cows? Hmmm. Check this … [Read more...] about How to Spread Ideas: Marketing at Its Best
Seth Godin on “Networking” And Social Media
Seth Godin And Networking I don't care how many followers or friends you have on Facebook or Twitter. I used to. However, now I'm getting smarter and understand better that business, as John Tu used to always tell me when I worked at Kingston Technology, is about relationships. We often forget … [Read more...] about Seth Godin on “Networking” And Social Media
