During 2008 to 2022, I consulted with over 300 small businesses. I noticed consistent challenges and themes that often surfaced. Relative to the digital world that all small businesses must navigate, below are twelve small business marketing tips for 2022. Apply one per month. Bite size pieces. … [Read more...] about Small Business Marketing Tips for 2022
Small Business
7.8% Unemployment Equals 14.7%
In marketing, life, & politics, perception is often reality. When it comes to unemployment data, the U.S. government breaks down employment trends into six separate categories: U-1 through U-6. Two of the six are key: U-3 & U-6. Also note that if the U.S. economy gains roughly 150,000 … [Read more...] about 7.8% Unemployment Equals 14.7%
10 Reasons Why I Use Constant Contact
Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
Online Education: Harvard and MIT Join Forces
I'm an adjunct marketing Professor at the largest school of business in California, Cal State Fullerton's Mihaylo College of Business and Economics. I'm also a small business marketing consultant. In sum, I bring my marketing and consulting experience to the classroom and the classroom to my … [Read more...] about Online Education: Harvard and MIT Join Forces
Caine’s Arcade & Duck Tape Marketing
This kid gets it. He made his own simple arcade: Caine's Arcade. He's nine years old. Some entrepreneurs go all their lives without turning cardboard into cash. Caine's arcade blended the heart of a child, imagination, fun, cardboard, calculators, and simplicity into marketing and event magic. … [Read more...] about Caine’s Arcade & Duck Tape Marketing
