Clay Shirky's new book, Cognitive Surplus, has some insightful ideas regarding the power of information. In short, if you have an idea, you don't have to launch a physical product to release a "product." Many of us are information workers; not all of us are information producers. You may be on … [Read more...] about The Personal Power of Your Own Information Product
small business marketing
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
Marketing is a Verb
Do Verb Marketing Every day I try to generate at least one marketing activity. Some days it may be something small such as a phone call to a potential client or a content update to my Web site. Other days may be dedicated to verb marketing activities such as writing a press release, article, or a … [Read more...] about Marketing is a Verb
Table of Contents for Stuart’s Book
If you're looking for a list of top selling business books, this book can help you: Save time and money. Increase revenue. Grow market share. Endure good and bad economic times. Work less and play more. Avoid costly marketing mistakes. Apply preventative marketing tools to grow your … [Read more...] about Table of Contents for Stuart’s Book
