Dr. Phillip Kotler's writings on marketing are the gold standard for MBAs . His textbook is the "marketing bible," now in its 15th edition. When I read his marketing text in graduate school, it changed my marketing worldview. Below are his first 5 deadly sins of marketing: "The company is not … [Read more...] about Phillip Kotler: Five of The Ten Deadly Sins of Marketing
Small Business
Networking That Matters: Seth Godin in One Minute
Don't "network" just to "network." The word, Work, is in the word, thus make sure it works for you. Take a listen to the wisdom of Seth's words: http://www.youtube.com/watch?v=OujgPgNCLvk&playnext=1&list=PL49893B70A2F402E7 Your thoughts are welcome. By Stuart Atkins … [Read more...] about Networking That Matters: Seth Godin in One Minute
Small Business Time Management Tips: Turn Minutes Into Money
Time Management Here are some best practice tips in small business time management: Plan each day, or it will plan you! Master your smart phone calendar system, by hour, day, week, and month. Record all events in your smart phone. Learn to sync your PC and smart phone calendar. This way, … [Read more...] about Small Business Time Management Tips: Turn Minutes Into Money
Constant Contact Interviews Stuart Atkins On Small Business Marketing
Constant Contact recently interviewed me regarding small business consulting, university teaching, their Experts program, e-mail marketing, and how all this fits together: Comments welcome. … [Read more...] about Constant Contact Interviews Stuart Atkins On Small Business Marketing
How Can Social Media Help My Small Business?
How Can Social Media Help? This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is … [Read more...] about How Can Social Media Help My Small Business?
