Twitter is a micro blog with a macro impact. It's powerful. How you think about Twitter determines whether 280 characters turns in to 280 followers in one day or 140,000 in one life-time. This social media tool has created national and regional revolutions. It has created famous people. It has … [Read more...] about How To Think About Twitter
Social-media
The Truth About Twitter
What's the truth about Twitter? It's a social powerhouse. Short, simple, searchable, prolific, and perfect for smartphone content generation. If you're not tweeting every day you're making a big social marketing mistake. As much as I like Facebook, let's "Face" it, Facebook is a time bandit. … [Read more...] about The Truth About Twitter
Engage, Don’t Buy Followers
If you have to buy followers then you don't know what your selling. In other words: don't buy social media followers. Engage them. Go the extra social mile and connect with your followers. Earn the follow. Follow at least a category fit in roughly ninety percent of your follows. Ten percent … [Read more...] about Engage, Don’t Buy Followers
Target Markets & Personas Increase Sales
Identifying the right target market through knowing your customer persona is one of the best ways to increase small business sales. Bottom line: target markets plus personas increase sales. Far too many small businesses use the "spray and pray" mentality for finding customers. Just mail out some … [Read more...] about Target Markets & Personas Increase Sales
Content With Context Is King
Below is the best video interview on social media, branding, and overall marketing strategy I've seen all year. In fact, it may be the best I've ever seen. Content is the focus, here. Deanna Brown, CEO, Federated Media Publishing, and Brian Solis discuss some of the central issues that define … [Read more...] about Content With Context Is King
