I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
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Patricia Raskin Interviews Stuart Atkins On Marketing
Nationally recognized multi-media radio talk show host and award winning producer Patricia Raskin, interviewed Stuart Atkins on live radio. We cover marketing, social media, internet strategy, blogging, marketing during recession, and much more. This interview will give you some great tips to … [Read more...] about Patricia Raskin Interviews Stuart Atkins On Marketing
Lifestyle Media Is Not A Fad
I love what Seth Godin has to say about social media in this blog post. Social media is not a fad, it's people connecting over "dinner table digits." His post speaks for itself, so take a read: Seth Godin on Lifestyle Media Your thoughts? … [Read more...] about Lifestyle Media Is Not A Fad
Email and Paid Search Beats Facebook
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
The Social Media Revolution
Social media is changing how marketing does brands, strategy, and advertising. Social media used to have lots of free organic reach, however no more. To get reach you have to pay to play, unfortunately. This video on social media speaks for … [Read more...] about The Social Media Revolution
