For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
Starbucks
Starbucks: The Metaphor of Brand Meaning
Few "brands" define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering a "cup a Joe." From a morning walk-in to the Starbucks drive-through, all the way to the morning cup of coffee in … [Read more...] about Starbucks: The Metaphor of Brand Meaning
