Below is a pointed and practical article on social media. As I develop my social media strategy with Facebook, LinkedIn, Twitter, YouTube, and my blog, I weekly see the need for patience and a balanced plan as I learn and apply my social media strategy for myself and my clients. Take a look and … [Read more...] about Social Media Takes Time and Needs a Balanced Plan
strategy
What Does Google and Napoleon have in Common with Small Business Marketing?
A fascinating article by Robert Greene about how military strategy fits with Google's business model and culture, as it applies to Napoleonic military strategy. I love the application of military strategy to business. It's an innovative way to examine marketing and business strategy. In short, … [Read more...] about What Does Google and Napoleon have in Common with Small Business Marketing?
Do You Have a Social Media Strategy?
I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
