Identifying the right target market through knowing your customer persona is one of the best ways to increase small business sales. Bottom line: target markets plus personas increase sales. Far too many small businesses use the "spray and pray" mentality for finding customers. Just mail out some … [Read more...] about Target Markets & Personas Increase Sales
target marketing
Analytics: Do You Really Know Your Customer?
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
