Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
telling your story
Act of Valor: Movie Marketing Metaphor
I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
