E-mail marketing: Questions and Action Items
It’s important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some good e-mail marketing tips:
1. Do you have explicit permission from every contact on your e-mail list?
2. Does your e-mail newsletter mirror the branding and look of your Web site?
3. How often do you send your marketing e-mails?
4. Do you have a topic map for the next twelve months?
5. How could you have improved your last five subject lines?
6. What day and time did you send out your last five marketing e-mails?
7. Rank the depth and quality of your e-mail content.
8. Does your e-mail service provider supply detailed metric reports?
9. Based on your reports, what changes can you make to your newsletter strategy, topics, and content?
10. What are some creative ways you can add contacts to your current e-mail list?
Your thoughts and comments are welcomed…
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