There are numerous benefits of a blog, as noted below. I don’t mean a stand-alone blog, but one that’s integrated into your website. Integration maximizes the content and SEO benefits to an existing website through it’s fresh and dynamic content, so post at least once per week and hopefully more.
The Benefits:
- Improves site SEO
- Increases website traffic
- Attracts search engines
- Establishes thought leadership
- Improves writing skills
- Motivates content creation
- Builds credibility
- Enhances creativity
- Simplifies website editing
- Extends social media reach
- Extends E-mail marketing reach
This written tool allows you to create a written legacy of credibility. Your own short stories to show your thought leadership and expertise with your products. And, the best way to become a better writer is to do one thing: write! Practice makes better but not perfect. Writing does not have to be perfect to be effective. It just needs to connect with you potential and existing customers.
Stuart Atkins
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