Seth Godin posted this quote today from Martin Luther King, Jr. I love it. It applies to both life and marketing. How, as a person and a business, you use your time determines your destiny. Often, companies forget that the greatest differentiator of a product or service is time usage. Don’t let your “on time” marketing get sacrificed on the altar of “too late” marketing.
“We are now faced with the fact, my friends, that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there is such a thing as being too late. Procrastination is still the thief of time. Life often leaves us standing bare, naked, and dejected with a lost opportunity. The tide in the affairs of men does not remain at flood — it ebbs. We may cry out desperately for time to pause in her passage, but time is adamant to every plea and rushes on. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words, “Too late.” Martin Luther King Junior
Your thoughts?
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