It’s obvious I’m a Philip Kotler fan. I don’t agree with everything he thinks about marketing, but he has had a huge impact on my thinking. His classic textbook on marketing management was the first “real” marketing textbook I read. I still use that old textbook and even quoted from it when I released my new book on small business marketing.
Philip Kotler is kind of my Grand Father of marketing. I grew up with his work and was first introduced to Philip Kotler in grad school while working on my MBA at Pepperdine University. My professor in that class was not an academic but a marketing practitioner who owned his own company and did marketing every day. He loved Kotler and this class put a marketing fire in my mind an belly. It was in many respects the starting point of my career and Philip Kotler was in many respects teaching the class with my professor.
So what is the “Mantra of Marketing?” Listen below, and by the way, he likes to walk around but we can let him slide on that one:
What do you think?
By Stuart Atkins
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