“Do you remember in classical times when Cicero had finished speaking, the people said, ‘How well he spoke’–but when Demosthenes had finished speaking, the people said, ‘Let us march’?”
Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, 1960. [As cited in, Reality in Advertising, Rosser Reeves, 1960].
Marketing takes action. Marketing marches. You move forward, not backward. From the rising to the setting of your small business sun, your day is productive.
Marketing is what you are doing now, this minute. This hour. This day. This week. Do not stop and be consistent and persistent. Tactful, yet aggressive. Patient yet aggressive. Thoughtful yet never sacrificing anything on the alter of passive inactivity.
Marketing is a process, an action, a verb. Do it NOW…
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