Clay Shirky’s new book, Cognitive Surplus, has some insightful ideas regarding the power of information. In short, if you have an idea, you don’t have to launch a physical product to release a “product.” Many of us are information workers; not all of us are information producers. You may be on the verge of providing value-based content and information that others can use.
What’s in YOUR brain is unique. What skills, experience, and knowledge do you have that can serve others? Do you have your own “Cognitive Surplus,” that can spill over into the segments you serve?
What do you think?
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