The Product Is The Foundation Of Toilet Seat Marketing
Believe it or not, toilet seat marketing is important to marketing. I did not want to put a lid on this topic, but I did want to flush out some important points about commodity versus premium products and their management.
“The Product And The Toilet Seat.” It sounds like the makings of a great story, does it not? However, what’s a product? We live in, around, and for them all day long. And, if you’re an entrepreneur you have these concepts on the mind frequently. Whether it’s on a restaurant napkin brainstorming with the next Steve Jobs or just plain “discovering” an idea, products are the foundation of marketing.
No product, no marketing. It’s like the key question on the Big Bang: “Where did the matter come from?” Can you keep a lid on this thought? Do we think of it on the seat of our pants? How about flushing out some good marketing?!
We use this item daily, yet ignore its value. It costs little yet is the hood of the world’s oldest and most common tool: the toilet. The throne. Getting things done from the seat of your pants.
A bit of humor here, but in reality it’s serious stuff. How often we underestimate the power of what we sell. Below is the definition of product from Dr. Philip Kotler:
“Many people think a product is tangible, but a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.”
And thus enters the toilet seat. They come in all shapes, sizes, and colors. Some are better and some are “premium brands” built for life. But we often forget that such a commodity product is indeed a product. Could we say we “sit” on our own products and thus neglect to reevaluate the unique attributes of our products that truly set them apart? Your business sells them daily and your customers use them daily, but do you revisit their value quarterly or annually? If not, take an inventory of your products.
Are you marketing toilet seats that satisfy needs and wants? Never underestimate the power of your products as they apply to both the success of your business and the needs of your customers.
And remember, please put the lid down.
By Stuart Atkins
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