Do you know your value proposition? Can you summarize in one sentence, why a potential customer or client should buy from you? Or, as www.marketingexperiments.com defines a value proposition: “Value proposition is the primary reason why a prospect should buy from you.” You need to understand and know your value proposition.
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Key Questions:
- Is this value statement in the first 300 words of your home page?
- Is it clear and concise?
- Does is express unique value?
- Does it invoke and define what sets your business apart?
- Have you clearly differentiated your product offerings from competitors?
- In at least one aspect of value compared to your competitors, do you excel?
- Does both your company and your products have their own, unique value propositions?
- Can you answer why your target prospect should buy from you instead of your competition?
- Can you communicate the above in one sentence?
Your value proposition forces you to focus on what matters for your customer, not you. It zeros in one thing: benefits. It also answers the question, “How can my product or service really impact my customer?” You owe it to both your business and your customer to know your value proposition. It’s an exercise in simplicity and clarity.
Your speed to cool matters. Just how clearly and quickly can you get to the value statement is critical. This matters and many companies miss it. Knowing your value proposition is gold.
Here’s my value proposition:
Atkins Marketing Solutions is a small business marketing consulting company that helps you tell your story, audit your marketing, and find your customers.
Start writing that single sentence now. Write it, revise it, finish it. Put in in the first paragraph of your home page.
Go create some value now…
By Stuart Atkins
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