For both marketing and life, I have always said that time is the greatest product differentiator. You spend time on what’s important. “Time does not lie,” says Tom Peters. He’s right. That’s why the last chapter in my book is entitled, “Turning Minutes Into Money: Time As A Product Differentiator.” As Tom Peters discusses that there is only one asset, time, her reminds as the seconds and minutes and hours pass. Time really does set apart products and companies. Your small business can become big business if you use your time wisely. Both your small business and IBM have the same hours in the day. If you use them better than IBM, well, you get the picture. You may not become another IBM but you will turn time into revenue.
Take a brief audit of you time usage. Work on revenue generating action items first, then move on down your list. You can also start waking up five to ten minutes earlier each day. Once you find the sweet spot to rise and shine, you have automatically added power to that product called time. It’s all a level playing field when the daily clock starts. Your efficiency muscles don’t fatique until the race moves forward, just like your day. Make it count out of the wake-up starting block.
Take the time to watch this short video:
Time is money. Money is time. “Time does not lie.”
Now, go use your time wisely…
By Stuart Atkins
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