Marketing is a Verb

Do Verb Marketing

Every day I try to generate at least one marketing activity. Some days it may be something small such as a phone call to a potential client or a content update to my Web site. Other days may be dedicated to verb marketing activities such as writing a press release, article, or a post on Twitter or Facebook. The point is this: be consistent and be active. Don’t let one day go by without doing at least one verb marketing activity. Let verb marketing become a habit.

Be active. For example, tell your story consistently and map out your press releases that fit your overall messaging; send out action-oriented e-mail newsletters on a regular basis; plan a long-term advertising strategy and stick to it; consistently contact your best customers; update your Web content and keywords. Marketing is thus an active process. An activity each day, whether large or small, builds up over time and becomes a habit that you initiate without thinking.

Bottom line: marketing is a verb and not a noun! Do some verb marketing. Ship your product. It does not have to be perfect but it does need to ship.

What do you think?

By Stuart Atkins