Your website hosting package is an easy way to increase both the desktop and mobile page loading speeds of your website. Remember, if you website home page does not load in 5 to 8 seconds, your visitor abandon rate will increase. An increased abandon rate means decreased revenue.
As I frequently advise clients, be careful to select the lowest cost, shared website hosting company. Today, website hosting companies are a dime a dozen. They are commodities. Always go with either an enhanced shared option or a VPS/Dedicated server option. In most cases, a shared pro or shared enhanced version is fine. With an enhanced shared server, there are less websites on your shared server, plus the server itself has a faster CPU with more memory.
Less websites means less visitors and less bandwidth usage per server. This added with the faster CPU and more memory means an increase in your website’s horsepower. Not only will your visitors notice the faster page load speed, but you, too, will notice the benefits of a faster website. Editing blog posts, updating page content, backups, and other maintenance related functions make life easier for you, the website owner and content generator. Your email will even operate faster. You will love the added speed. It’s worth the extra cost—every penny of it.
Additional hosting accessories you choose are critical. For example, some hosts now offer SSD drive options. This can create a 300% plus increase in drive access time. Faster server drives equal happier site visitors. Speed plus good usability design creates a simple yet memorable user experience. People notice speed. Customers notice speed. Visitors buy speed and not just products.
Remember: differentiate your website through the hosting package you select. If you spend more money on hosting your customers will spend more money on your products.
By Stuart Atkins
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