Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It’s Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below shows us an interesting overview of the battle plan in the world of online advertising.
Google has lead the way in online advertising with Adwords. Few do it better than Google when it comes to text, banner, phone, and video online advertising. If fact, over 70% of Google revenue comes from online advertising. If Google’s online advertising were not successful, Google would not be successful.
CTR Rates
CTR, or Click Through Rate, is key. The higher the CTR the greater the chance for a sales conversion. Awareness alone is not enough in advertising. The ultimate goal is to create a legitimate sales conversion by matching customer needs to your product or service. Advertising revenue will be a key aspect of the new Facebook IPO. If Facebook can deliver now and in the future, investors will see the increase in shareholder value. A viable Facebook IPO must be based on a viable and profitable advertising model. Smoke and mirrors will not convince investors. Genuine ad revenues will. See below for one benchmark investors will examine:
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