The social media free lunch is changing. The reach of your posts and promotions are shrinking. In October of 2013, 16% of free Facebook posts reached their followers. Now, only 6% of Facebook posts are reaching followers. In order to play, you'll have to pay. The word Cash and Competitive both start … [Read more...] about Facebook’s Free Lunch Is Ending
The Website Copy Test
When drafting website copy, I often tell clients to “write for a ten year old.” Yes, the ten year old. This is not to insult anyone’s intelligence. In the world of internet content generation, it actually takes more intelligence and skill to write with simple intent than it does to wax … [Read more...] about The Website Copy Test
The Long Tail Means More Sales
The Long Tail matters. It matters much. In fact, if you don't understand and apply this concept your marketing and website strategies may not succeed. But you may be asking, "What do you mean by "The Long Tail?" For clarity sake, I don't mean a dog, cat, or any animal tail. I mean a market … [Read more...] about The Long Tail Means More Sales
Why Should I Visit Your Website?
Woody Allen said "eighty percent of success in life is just showing up." That's true in life, but with a website mere arrival does not guarantee success. Visitors arrive for a reason. They want something. But why? This question must be answered if your website is to succeed. Just tracking the … [Read more...] about Why Should I Visit Your Website?
Avoid A Lonely & Static Website
Your website is lonely. It’s probably lonely from neglect and the assumption that you can “build it and leave it.” A static website used to be ok, but now it means digital death. If your website does not change weekly, chances are neither will your sales. A dynamic website means dynamic sales … [Read more...] about Avoid A Lonely & Static Website
